Describe the focus of a chosen radio station.
BBC Radio 2 was created in 1967 by the British Broadcasting Corporation. It has an average of 15,000 listeners per week and are "The home of great music, entertainment and documentaries." (https://www.bbc.co.uk/radio2). Some of the regular hosts on Radio 2 include Steve Wright, Jeremy Vine, and Graham Norton. The target audience for Radio 2 are men and woman in their 20-50s. In the BBC Annual Plan 2017-2018, Tony Hall (Director-General) says that "We are here to make great programmes and services... everybody should have access to the best,". Here, we learn why BBC Radio 2 has such as large target audience, they provide great services for everyone. The BBC have 5 main public purposes in their mission statement;- "To provide impartial news and inform",
- "To support leaning for people of all ages",
- "To show the most creative, highest quality and distinctive output and services",
- "To reflect, represent and serve the diverse communities of all the UK's nations and regions, and support the UK's creative economy",
- and "To reflect the United Kingdom, its culture and values to the world".
These five points are all reflected in BBC 2, though the ways that they are presented, and the shows that feature on it. The way that Radio 2 provides the impartial news is through hourly news updates of what is happening in London, and around the country (occasionally global news), and traffic updates every half hour. The way that they show the learning of all people is through specific shows such as Simon Mayo's 'Homework Sucks' show where each week a question will be asked by a member of the public, and will be answered by professionals in that field. Or the regular "Factoids" in Steve Wright in the Afternoon's show. Radio 2 represent the people of the UK through the audience participation of allowing the listeners to call in and tell everyone what they are doing, or request a song.
The target audience for BBC Radio 2 is people of all ages, but more specifically people aged 20-50. Radio 2 targets specific listener ships through having particular shows about specific periods of time where the music all from then, for example; 'Non-stop Oldies', or 'Sounds of the 80s with Gary Davis'. But Radio 2 also represents a wide range of people by having 'All Request Friday' where every song has been specifically requested by the public. Radio 2 also represents a large target audience by being completely inoffensive, and only playing clean songs.
Analyse the structure and content of a programme broadcast by a chosen radio station.
On BBC Radio 2, Steve Wright has a programme called 'Steve Wright in the Afternoon. It's on every weekday between 2:00pm-5:00pm. Steve Wright is quite casual with the audience when he speaks with his audience, he's quite friendly, and it can be told that he's enjoying every minute of hosting the show, which adds an extra level of enjoyment for the audience. He presents the show with co-presenters; Tim Smith, and Janey Lee Grace. The three of them have a good free-flowing relationship where the audience can hear them joking with each other which also creates a positive atmosphere for the audience to listen to.
Their show features lots of music, often that's been requested by the public calling in. Unlike other programmes on BBC Radio 2, the show has its own brand that is recognisable and different from all other programmes on Radio 2. There are lots of different parts of the show, sometimes there are guest interviews, other sections include 'Non-stop Oldies' where several old songs are played in a row, and the 'Factoids' where random facts are told and discussed by the three presenters. Another section of Steve Wright's show is 'Serious Jockin'' (no 'g'). 'Serious Jockin'' takes place for 45 minutes every Friday at the end of Steve Wright's show. In the 'Serious Jockin'' portion of the show, Steve Wright plays lots of different 'feel-good' Friday songs with the hosts reading out texts from listeners talking about what they are doin' (no 'g').
The show has a really good, jolly feel which helps the listeners wind down from a busy working week, and prepare for the weekend. The guests on Steve Wright's show are usually musicians that are promotion their new album or tour. After the interviews, Steve Wright then plays a song from the musician's new album. All different types of music are played on Steve Wright's show as it is usually songs that have been requested by the listeners, but it is also a mix between new-ish music (he doesn't often play music from the charts) and music from the 70s or 80s, as this is music that the target audience would generally listen to in their spare time as it is the music from their youth. There are no adverts on Steve Wright's show as it is a part of the BBC and as it is a public broadcasting service there are no adverts.
The ideal audience would be someone in their 20-40s who is wither leaving work, or about to leaving work, as the point of the show, is easy to listen to and good for winding-down after a long day of work. Another thing that Steve Wright does on his show, is that every Friday afternoon, as his last song, he plays 'Mahna Mahna' from the muppets just before the news at 5pm.
The show has a really good, jolly feel which helps the listeners wind down from a busy working week, and prepare for the weekend. The guests on Steve Wright's show are usually musicians that are promotion their new album or tour. After the interviews, Steve Wright then plays a song from the musician's new album. All different types of music are played on Steve Wright's show as it is usually songs that have been requested by the listeners, but it is also a mix between new-ish music (he doesn't often play music from the charts) and music from the 70s or 80s, as this is music that the target audience would generally listen to in their spare time as it is the music from their youth. There are no adverts on Steve Wright's show as it is a part of the BBC and as it is a public broadcasting service there are no adverts.
The ideal audience would be someone in their 20-40s who is wither leaving work, or about to leaving work, as the point of the show, is easy to listen to and good for winding-down after a long day of work. Another thing that Steve Wright does on his show, is that every Friday afternoon, as his last song, he plays 'Mahna Mahna' from the muppets just before the news at 5pm.
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