Describe the different radio industry operations.
There are many different types of radio, each with their own purposes. The five types of radio are; commercial radio, internet radio, public radio, digital radio and analogue radio. The differences between the types of radio are about how the radio product is distributed an what type of product appears on each of the forms of radio.
One type of radio is National commercial radio. Commercial radio is radio that makes money through advertising, like jingles. The adverts are usually for products that the target audience would be interested in. For example, Classic FM has adverts about going on luxury cruises as the target audience for Classic FM are the older generation, whom have the time, and savings to go on luxury cruises. Classic FM is made to entertain its audience with classical music. Classical FM is a radio station that focuses on music and talking. Most Commercial radio stations do not charge the listener for consuming the radio, as most of their funding is from Station Funding. Classical FM has approx 5280 listeners per week, and each listener listens to Classic FM for approximately 7-8 hours per week.
One type of radio is National commercial radio. Commercial radio is radio that makes money through advertising, like jingles. The adverts are usually for products that the target audience would be interested in. For example, Classic FM has adverts about going on luxury cruises as the target audience for Classic FM are the older generation, whom have the time, and savings to go on luxury cruises. Classic FM is made to entertain its audience with classical music. Classical FM is a radio station that focuses on music and talking. Most Commercial radio stations do not charge the listener for consuming the radio, as most of their funding is from Station Funding. Classical FM has approx 5280 listeners per week, and each listener listens to Classic FM for approximately 7-8 hours per week.
Another type of radio is public radio, public radio is funded by the public, for example; BBC Radio 2. The government provides most of the funding for public radio. The purpose of public radio is to inform, educate and entertain. An example of a public radio show is Steve Wright's Serious Jockin'. His show takes place on late Friday afternoon, with 45 minutes of "feel-good Friday music to get you ready for the weekend". Its target audience are adults in their late 20-40; whom are soon to finish work. The show features the host reading texts from listeners explainin' what they're doin' (no 'g'). The show is primarily a music and talk show but ends every Friday at 4:55pm with the news. BBC Radio 2 has an average reach of 15,350 per week, with each listener tuned in for approximately 11-12 hours per week.
Another type of radio is Internet radio which is streamed from the internet and is often referred to as webcasting. Internet radio, just like digital radio, cannot be paused, as it is being streamed live. An example of internet radio is Radio Paradise. As internet radio, it does not have any particular radio shows, just a constant stream of music with no interruptions, except from the occasional "Thanks to our sponsors". Radio Paradise is funded through listeners sponsoring the station, so that it can be kept running. However, Radio Paradise is a free radio service where payment is optional. Its target audience is young adults, or anyone who like indie/pop-folk fusion music. The purpose of Radio Paradise is to entertain its audience whenever they tune in. Radio Paradise is active 24 hours a day, but is a pre-recorded radio meaning that the audience can't call in and make music requests like lots of other radio stations.
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